1. Email still outshines in its marketing class.
At APAP|NYC, the global performing arts conference and marketplace, PACs were excited to learn the ins and outs of email marketing. Smart segmentation and advanced analytics were among the most popular topics, and Rockhouse Partners continues to be at the forefront of innovative, applicable, and—most importantly—profitable email marketing strategies. Email marketing continues to have the highest ROI of any digital marketing channel, and smart marketers are on board to capitalize on the profitability. Check out our 10 Steps To Incredible Email Marketing presentation below!
2. Performing Arts Centers are taking the creativity from the stage and applying it to overall marketing strategies.
The sky’s the limit and the status quo won’t cut it! Conference attendees came prepared with smart questions from how to consistently measure profitability across digital platforms to how to get started with Google Analytics and more. Rockhouse Partners is ready and willing to be the extra set of hands available to deliver both tactically and strategically. Combining Etix tools such as partner ID tracking with Rockhouse Partners’ marketing expertise, it is easier than ever for PACs to know their statistics, challenge areas of deficit, and achieve success.
3. Did somebody say Ira Glass?
The This American Life radio producer and podcast aficionado led a packed session that had everyone tuned-in. The topic “Togetherness,” which urged effective storytelling to maximize audience engagement, was the perfect addition to a conference all about creating lasting fans and repeat ticket buyers. With so much noise and rapidly decreasing attention spans, the art of crafting a compelling message is essential to captivate and convert.
