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Client Spotlight: Country Summer

By April 10, 2014 Case Studies No Comments
Country-Summer-on-Monitor

 

“Working with Etix and Rockhouse Partners on developing the Country Summer website was a great experience. The Rockhouse team listened to our needs, was responsive and delivered an excellent product on time.

We started seeing results from day one of the launch, with increased ticket sales and happy sponsor partners. Our website is often the customer’s first contact with our event, and our new website is a fabulous way to showcase our brand and product, and is helping to grow our business.”

 – Alan Jacoby, Executive Producer; Impact Entertainment, Sports & Event Marketing LLC

The Story

In January of 2014, Etix and Rockhouse Partners began work on a festival website for the first Country Summer Festival in Santa Rosa, California.

Early on, we worked closely with the client to make sure we captured their vision of making Country Summer a country music festival that you wouldn’t want to miss.

In early March of 2014, we launched their new website. In less than a month, 36% of their ticket sales have come directly through their website.

>> Check-out Country Summer’s website

Reasons we love this site:

1. Optimized for Mobile

Our goal was to create a responsive website giving a quality experience to everyone who visits Country Summer, no matter what device they’re using.

Country Summer Mobile

2. Customized for Country Summer’s Brand

From the unique artist rotator to the countdown clock, we tried to develop something unique and consistent to the Country Summer Brand.

Country Summer Countdown

3. Showcase for Sponsors

It was important to Country Summer that we give exposure to the partners who helped make their event a reality. With that, you’ll find a scrolling partner rotator bar across the bottom of every page. In this space, partners can advertise and direct website visitors to a page on the site dedicated specifically for each partner.

Country Summer Partners

Learn more about Rockhouse Partners’ digital marketing services!