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Product Spotlight: Etix Analytics

"Etix Analytics empowers my clients and me to find high level reports and to dig into the details. Etix Anayltics can answer all of our questions regarding ticket sales, ultimately leading to smarter, well-informed marketing decisions."

-Zack Wright, Rockhouse Partners Account Manager
“Etix Analytics empowers my clients and me to find high level reports and to dig into the details. Etix Analytics can answer all of our questions regarding ticket sales, ultimately leading to smarter, well-informed marketing decisions.”
-Zack Wright, Rockhouse Partners Account Manager

Gain Insights & Optimize Your Marketing Strategy with Etix Analytics

At Etix, data drives nearly every product and marketing decision we make for our clients.

Whether comparing performance metrics or analyzing customer spends by zip code, the Etix Analytics reporting suite provides our clients the tools they need to gain insight into customer behaviors.

 

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Feature Highlights

  • Compare Performances: In an easy-to-view graph, compare ticket orders and sales revenue (from on-sale though show date) for multiple performances.
  • Sales Matrix: View customers’ purchase habits in a detailed heat map that breaks down the days and times your events sell the most tickets.
  • Sales by Channel & Geo: Review in detail where your ticket sales are coming from by channel and by zip code.
  • Event Level Reporting: Venues that have a large number of performances categorized under a single event can now view metrics at a higher level.

Client Benefits

  • Perfect¬†Sales Scheduling: Have a better understanding of when you sell the most tickets and why. Now you can adjust pre-sales, on-sales and email marketing campaigns for your events with this new data.
  • Better Target Your Markets: With the ability to view revenue numbers by zip code, you can now geo-target your email marketing and online ad campaigns to better reach your most valuable customers.
  • Increase Sponsorship Value: Leverage demographic and behavioral data regarding your customers to secure partnerships with appropriate sponsors.

Where We Go From Here

  • Etix Web Analytics & Improved Tracking: Integrations with Google Analytics and implementation of Cross Domain Tracking on venue websites give clients more transparency into conversion origins and customer journeys.

With implementation of Etix Web Analytics, clients will be enabled to view full conversion funnel data from the performance, venue and organization levels within Etix and gain access to reports that will help improve overall marketing strategy.