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Product Spotlight: Etix Community

Reach Superfans & Sell More Tickets with Etix Community

At Etix, we live at the intersection of ticketing and marketing. This is why we find it so important to provide our clients access to products that allow them to be smarter with their marketing dollars. After all, empowered clients are happy—and successful—clients. That’s where Etix Community, our dynamic customer management system, comes in. Here’s a look at what’s to love about Etix Community, how it empowers our clients and a few key results.

“In addition to providing simple access to all customer data, Etix Community makes it easy for our clients to segment this data into high-performing campaigns with focused marketing messages. “
Chris Battaglino, Product Manager

Our Favorite Features

  • Performance Level Views: This feature enables clients to see ticket buyer information by performance attended using an easy-to-view grid.
  • Detailed Filters: It’s all about your data! Whether you are viewing by performance, keyword, lifetime spend or marketing channel, the Community filter allows you to see breakdowns of your customers’ activity.
  • Email Address Exports: Email marketing yields the highest ROI of all push marketing channels—an average $40 for every $1 spent. The ability to export addresses for messaging your most valuable fans is key to increasing ticket sales and creating long-term loyalty.

How Our Clients Benefit

  • Identify Superfans: What’s a “Superfan?” While this may be subjective to some, it’s easy for us. Taking relevant and historical customer data, we’re able to determine our most valuable customers.
  • Leverage Customer Value: The 80/20 rule isn’t uncommon, but knowing how to effectively leverage those core fans responsible for the majority of sales is what separates smart marketers from the rest.
  • Personalize & Target: Taking data from Community and using it to build segmented emails provides fans with compelling and, more importantly, relevant information that creates incentive for them to purchase.

Results So Far

  • More Tickets Sold: By targeting their core group of “Superfans,” one client saw a 221% increase in ticket revenue through email.
  • Better Engagement Rates: Through sending segmented emails based on purchase history, clients have seen open and click rates exceed industry averages by 30% and 200%, respectively.
  • Increased Customer Loyalty: With access to valuable customer information through Etix Community, clients are able to easily message fans about exclusive rewards or loyalty programs.

Where We Go From Here

  • Improved Sponsorships: The demographics and activity patterns found in Etix Community can help appraise inventory for potential sponsors greatly.
  • Detailed Customer Profiles: Future improvements made to Etix Community will allow you to see complete customer profiles for individual ticket purchasers, which include customer ranking, purchase activity, lifetime spend and more.
  • Per Channel Segmentation: Want to know who bought through your website, but not your email? Through partner ID tracking and Community’s filters, you’re able to segment customers by marketing channel.

Ready to get started with Etix?

One of our team members will contact you shortly with more info!