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Three Things we Learned at #LHATNashville in 2015

[vc_row][vc_column width=”1/1″][vc_column_text]July 19-22, Etix and Rockhouse Partners attended LHAT Nashville, the League of Historic American Theatre‘s Annual Conference and Theatre Tour.

We offer a huge THANK YOU to the #LHATNashville team and everyone who welcomed and chatted with our attendees Amanda Severs, Ben Schnurr, Joe Kustelski,  and Suzanna Best.

For those of you who missed our encore performance of “5 Ways to Drive ROI,” we’ve included Act I and Act II for 10 Simple, Data-Driven WAYS TO DRIVE ROI.[/vc_column_text][divider line_type=”No Line”][divider line_type=”No Line”][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]

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Without further ado… Three Things We Learned at #LHATNashville:

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1.  “Lack of Time” is the #1 challenge for marketing professionals 

There’s a LOT going on in the digital marketing world. How can you prioritize your marketing dollars and get the most out of you existing spend? Our experts recommend to focus on you website and work with your ticketing and marketing partners to automate everything you can.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

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2. Measurement can (and should) drive prioritization

If you’re busy, what really matters? Use concrete measurement tactics to help you continuously improve your Google Search results, Mobile-optimized website, and Mobile-optimized email campaigns.[/vc_column_text][/vc_column_inner][/vc_row_inner][divider line_type=”No Line” custom_height=”10″][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]

3. The Mobile Future is NOW 

More than 50% of internet searches are made on mobile devices, 50% of emails are opened on mobile and more than half of our website views are on mobile. Make sure ALL of your content is mobile ready.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

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From our presentation, we leave you with five ways you can GET STARTED TODAY:

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  1. Perform a search for your venue on your desktop and phone.

  2. Try to purchase a ticket (online and by phone).

  3. Sign up for your email list.

  4. Set up an automated “Welcome” email.

  5. Look at your Google Analytics… every week.

 

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