The Etix team is headed to the 2016 AAM Museum Expo and Annual Meeting in Washington, D.C., May 26-29! The Alliance of American Museums, or AAM, organizes this annual event to gather museum professionals across the United States. From lighting to ticketing platforms, the AAM expo brings together every facet of the museum industry that you can think of. We’re excited as first-time goers to share the insights of timed-entry and membership opportunities.
Stop by Booth 4088 in the Technology section and say hello to the team!
From introducing 3D technology for exhibits to influential leaders in the museum industry sharing new insights for their peers, there’s an event for everyone to be a part of. We’re taking part to share our ticketing expertise with the museum field during our panel:
How Actionable Data Redefines the Visitor Experience from Turnstile through Tomorrow
Every year thousands, if not millions, of patrons search for your museum’s name online, visit your website, read a message from you on their phone and walk through your building’s doors. Knowing how to effectively identify and reach them throughout this journey and beyond is critical in developing long-term loyalty for your organization. And it all comes back to one thing… data. We’re not talking about big, medium or small data. Only one kind matters: actionable data.
So how do you do it? Like all good marketers, we ask a lot of questions. In this case study session, we’ll address the challenges concerning museum teams today. We’ll also discuss effective marketing strategies and tools designed to capture data during your patrons’ visit and, most importantly, how to keep them engaged long after.