Branding is everything when it comes to digital marketing. Etix and Rockhouse Partners believe that your venue branding should carry over throughout the purchase process, which is why co-branding is included on all Etix sales links. Read on to find out how co-brands are an important aspect of your digital marketing strategy.
Co-brands Keep It Consistent
The purpose of cobranding is to keep your Etix sales page consistent with the branding on your venue website. A successful co-brand consists of a header logo, background image, and colors that reflect your website’s design. By applying a co-brand to your sales link, you are ensuring that your customers feel as if they never left your site, even as they navigate to Etix to make their final purchase.
Keep Your Brand at the Top of Your Customer’s Mind
We believe that brand association is a key component of customer loyalty. Our team can create a unique cobrand that stands out to customers without being too distracting throughout the purchase process. Your venue should be what your customers see first, which is why we emphasize the importance of co-branding and utilizing it in your online marketing strategy.
To learn more, visit the Etix Knowledge base co-brands article for examples and a step-by-step guide to adding a co-brand to your sales link.
