7 Reasons You Should Own Your Customer Data by Aaron Bare | December 16, 2014 Marketing As a venue, what do you consider to be your most valuable data? Email addresses? Zip codes? Ticket purchases? And… once you get access to this data, who does it really belong to? Our short answer: YOU. Check out Rockhouse Partners‘ latest Blueprint to learn more about the value of your data and how owning that data will increase your ROI!