Etix Live 2025
February 11-13, 2025 | San Diego, CA
YOU'RE INVITED TO ETIX LIVE IN SAN DIEGO!
WHERE?
Paradise Point Resort & Spa
1404 Vacation Road
San Diego, CA 92109
WHEN?
February 11, 2025
through February 13, 2025
HOW MUCH?
$49.99 refundable registration fee.*
You’re responsible for your travel
and hotel stay.
*This registration fee acts as a deposit to secure your spot at Etix Live, and will be refunded to conference attendees by February 19, 2025. Refunds can also be issued for registration cancellations by January 24, 2025. Registrations for those who do not attend or have not canceled by the deadline will not be refunded.
WHAT IS ETIX LIVE?
Etix Live empowers Box Office Managers, Marketers, Financial Managers, and Venue Managers with actionable steps to stay competitive and current in an ever-changing entertainment industry.
You don’t have to be team Box Office to benefit from Etix Live! We bring marketing gurus and financial whizzes and so should you.
WHAT TO EXPECT?
- During Etix Live, you’ll experience 2 ½ days of value-packed classes taught by our system and marketing experts. Our courses are crafted with attendee feedback and our knowledge of the industry and software.
- If that wasn’t enough, what really makes Etix Live a strong event is the opportunity to connect with our industry professionals during breaks and evening networking activities.
- Engage your venue-specific questions with an Etix instructor during Learning Lab.
- Attend box office classes focusing on venue setup, performance creation, reporting, and day-of-show tasks. Also, learn about new features and improvements.
- Join marketing classes focused on the event life cycle, maximizing your advertising dollars, the new Google Analytics GA4, and more.
- Follow along with class content using our downloadable reference guides.
HOTEL INFORMATION
There are a limited number of rooms secured for a discounted rate of $239 at Paradise Point Resort & Spa.
Regular pricing starts at $331/night so book early!
- Rooms must be reserved by Friday, January 10, 2025.
- Rooms are available for check-in starting February 10, and check-out on February 14.
- In addition to the base cost, there is a $22.50 Resort Fee per night.
- The group rate is also available three days before and after the Etix Live event dates, based on availability.
- A one-night room and tax deposit are required to guarantee your reservation.
or
Call the Reservations Phone Team at
(855) 463-3361
FLIGHT INFORMATION
Secure your discounted flight rate with anyone flying to Etix Live: 2025.
DELTA: Enter code NM468 in the field labeled “Meeting Code” to receive a discount. If using the link below, this code may already be applied. Reservations may also be made by calling Delta at 1(800) 328-1111, Monday through Friday from 7:00 AM-7:30 PM CT and referencing meeting code NM468.
UNITED: Enter code ZQB7870659 in the box labeled “Promotions and Certificates” to receive a discount. You may also call United Meetings Reservation Desk Monday through Friday at 1(800) 426-1122 for booking assistance.
TRANSPORTATION OPTIONS
To and from the hotel: Orlando International Airport supports ride-share providers, as well as standard taxi services and shuttles.
Ride Share: Terminal pick-up locations for ride-share service providers are as follows:
- Terminal A (Level 2) and on Level 3 between 9:00 pm and
2:00 am - Terminal B (Level 2) and on Level 3 between 9:00 pm and
2:00 am - Terminal C (Level 6)
Click Here for additional transportation options.
ADDITIONAL RESOURCES
For information about resorts, parks, etc. download the My Disney Experience App from Google Play or the Apple Store. Register for an account to add tickets, room keys, order food, and more!
ETIX LIVE 2025 SESSION SCHEDULE
Day 1: Tuesday, February 11
Location: Mission Bay Gallery
Location: Mission Bay Room
Welcome to Etix Live 2025!
In this class, we’ll cover creating your user accounts and granting profile-based permissions. Granting the correct permissions for each profile will enable users to perform role-specific functions within the system. Ready, Set, Role Call.
Donations can be collected separately of ticket purchases online or in the box office. Patrons can donate to a campaign, opt into a recurring donation, or round up their total in the ticket purchase process. During this class, we’ll introduce you to the donation capabilies and show you how to create donations. Then we’ll look at reports that include donation transactions.
In this introductory session, we’ll cover the essential marketing concepts you need to promote successful concerts and events. Whether you’re new to marketing or looking for a refresher, this session is designed to provide a solid foundation for both marketers and non-marketers alike. You’ll learn key marketing vocabulary, understand the core components of an effective marketing strategy, and discover how these principles apply specifically to event promotion. By the end of the session, you’ll feel confident using marketing terminology and equipped with the tools to start planning your next event with a strong marketing focus.
You can create your Etix performances from scratch or copy from a template performance. We’ll share the information that copies from Event A to Event B and then get started. Let’s build together!
Let’s get acquainted with the Full Season, Mixed Fixed, Flex, and Flex with Group Packages and their capabilities. We’ll also describe use scenarios for each package type and show you both online and box office purchase processes.
Discover new ways to make your events even more profitable with our data-focused features to increase sales, boost brand awareness and grow your customer database. Learn how to implement system social media features, execute ways to track sales and more.
Location: Suites 709 + 711
Now that your Performance Details are set, let’s add your price codes, their price points, and schedule where they’re available. We’ll finish what we started.
Now that you’re familiar with the different types of packages, let’s create a few together!
Are you utilizing the various email tools that Etix has available within the system? Take a step in the right direction, and leave feeling confident you’re using all of Etix’s system email capabilities!
Location: Mission Bay Patio
The rumors are true; we do have two different seating chart user experiences: Legacy and SeatSuite. During Part 1, we’ll introduce you to them both. Then we’ll show you how to assign a seating chart to a performance and hold, open, and kill seats using both Legacy and SeatSuite tools.
Location: Suites 713 + 715
During Part 1 learn how to create payment plans, enable auto pay, and reserve orders both online and in venue pos. Additionally, we’ll review these orders in account manager and discover how to apply partial and full payments.
Unlock the power of targeted email marketing with Hive and Rockhouse Partners. In this session, you’ll discover how segmentation drives engagement, grows ticket sales, and makes your emails more relevant. We’ll walk you through using live and static segments in Hive, show you how to leverage your Etix ticketing data effectively, and share segmentation best practices that improve open and click-through rates.
Whether you’re new to segmentation or refining your strategy, join us for hands-on insights, real-world examples, and a live demo of Hive’s tools. You’ll leave with actionable techniques to consistently reach the right people with the right message at the right time—driving more impactful, personalized campaigns that deliver results.
During Part 2, we’ll show you how to update price levels, add seat & section notes, and more using both Legacy & SeatSuite tools. Then we’ll review several seat status reports and finish by taking a quick look at SeatSuite seating chart builder features.
Location: Suites 713 + 715
During Part 2, we’ll edit reserved orders with or without a payment plan, work through the renewal process and then wrap up with reporting for reserved orders and payment plans.
Get ready to unlock the full potential of Meta’s powerful advertising platforms! In this session, you’ll learn how to develop a Meta marketing strategy tailored to your organization’s goals. We’ll walk you through creating high-impact campaigns using Meta’s latest audience targeting and optimization strategies. You’ll gain a deeper understanding of how Meta’s tools can amplify your marketing efforts, drive ticket sales, and reach new audiences. Whether you’re looking to refine your approach or start from scratch, this masterclass will provide you with the insights needed to get the most out of Meta.
Discuss key ticketing and event topics with your peers and exchange ideas on best practices in this free-form series of table sessions.
Discover Account Manager, the Etix customer portal that allows patrons to manage their tickets, memberships, and donations directly from their online account. Each patron can log into their account to make payments, request exchanges, and send tickets to their friends.
Now that we’re all Meta experts, it’s time to look outside the Meta box and round out our marketing strategies with other important platforms. In this session, we’ll dive into tools beyond Facebook and Instagram, including email marketing, SMS campaigns, Google Ads, paid search, and TikTok. You’ll learn how to leverage these tools to expand your event’s reach, engage new audiences, and drive ticket sales. From crafting compelling email content to optimizing search ads and creating viral TikTok moments, this workshop will give you the skills to diversify your event marketing strategy and achieve even greater results.
Location: Mission Bay Patio
Mix and mingle as you enjoy tasty beverages and talk shop with your peers.
Day 2: Wednesday, February 12
Did you know there are several tools that allow you to generate or edit performances in bulk? You can also manage your inventory across performances of your choice. Swish and Flick!
During Part 1, we’ll show you the patron’s experience from membership purchase, to receiving their digital membership card, to redeeming member tickets online or in the box office. Then we’ll cover how you would search for a subscriber, read their unique subscription details page, and the different renewal options. If time allows, we’ll start to create a membership together!
Day Two kicks off with this must-attend session where we break down the nuts and bolts of building an effective marketing infrastructure for your events. You’ll learn how to set up and optimize Google Analytics to track user behavior, drop advertising pixels into your checkout for better optimized ads, and seamlessly connect your email and SMS platforms for smooth, consistent communication. Plus, we’ll dive into Meta’s Conversions API (CAPI) to supercharge your Meta ad optimization. By the end, you’ll have everything you need to measure, track, and fine-tune your marketing efforts like a pro—and drive those ticket sales through the roof!
During this class, we’ll take a thorough look at the two selling screens at your disposal and the various transactions that could occur. Then we’ll touch on all settings that impact your sales screen experience.
During Part 2, we’ll finish creating our membership. We’ll show you how to upload external data like student ids or players codes if you’re not selling a true membership, but are using this feature to allow certain patrons to redeem discounted or free tickets with an id specific to them. We’ll create member ticket limits which protect the member ticket by the member id. Then we’ll wrap up with creating a Membership Upsell and viewing Membership Reports.
Location: Mission Bay Room
It’s time to turn marketing theory into action! In this hands-on workshop, we’ll develop a real-world marketing plan for your organization. Together, we’ll set clear marketing objectives and plan effective campaigns using Meta, Google, email, SMS, and other platforms to successfully promote your events. This workshop is designed to help you think holistically and adopt a more intentional and proactive approach to your marketing. Whether you’re refining current strategies or starting fresh, this session will help you discover new ways to drive ticket sales and grow your audience. Let’s go!
Selling a ticket is one thing. After the sale is made and the tickets in possession of the patron, there are several things that could go awry. During this class, you’ll be resourced to locate patron orders and perform any action on the order to set things aright!
During this class, learn how to customize your organization, venue, and performance sales link. Then we’ll work through various settings that pertain to your buying links.
It’s time to turn marketing theory into action! In this hands-on workshop, we’ll develop a real-world marketing plan for your organization. Together, we’ll set clear marketing objectives and plan effective campaigns using Meta, Google, email, SMS, and other platforms to successfully promote your events. This workshop is designed to help you think holistically and adopt a more intentional and proactive approach to your marketing. Whether you’re refining current strategies or starting fresh, this session will help you discover new ways to drive ticket sales and grow your audience. Let’s go!
Location: Mission Bay Patio
Getting comfortable with managing orders? We’ll dive into the remaining order management tools you should have in your belt: Refunds, Reclasses, and Exchanges. Then we’ll discover how these actions display on reports.
Did you know you can create and customize your own Mobile, Print at Home, & Membership Layout Design Sets? During this class, we’ll show you how. It’s time to Upgrade Ya!
“Why aren’t tickets selling?” How many times have we all heard this question from management, promoters, board members, or other stakeholders? In this session, we’ll delve into real-world case studies to help you diagnose the most common marketing reasons for slow sales. We will explore key concepts like the conversion funnel and web traffic sources to uncover why fans may not be responding to your marketing efforts. Learn to interpret data from Etix reporting, Google Analytics, and Meta to gain actionable insights, address problems proactively, and answer those tough questions with confidence!
Learn which reports help track ticket sales from on sale to the day of show, and how to settle with artist management.
Discover the difference between performance passwords, password-protected price codes, discount codes, offer codes, passcodes, buy X get Y, price code dependency, and campaigns to find which options work best for your organization.
Discover why SMS is the most powerful tool to add to your marketing strategy. In this session with Hive, we’ll walk you through the top benefits of SMS marketing, provide step-by-step guidance on launching your first campaigns, and give a live demo of Hive’s SMS features. You’ll also learn best practices for compliance, list growth, and audience segmentation to maximize engagement.
Whether you’re new to SMS or refining your approach, this session provides the insights you need to make the most of Hive’s SMS tools, helping you build impactful campaigns that drive ticket sales in real time. Don’t miss the chance to see how SMS can elevate your marketing strategy!
This class will cover a selection of Accounting and Seller Balancing Reports from the Organization to Performance Levels. We’ll review some of the most commonly used reports such as the Ticket Sales Report and Box Office Report as well as how to use these reports to complement each other.
Tag, you’re it! Now that you’re more familiar with Special Offers, it’s your turn to practice creating them based on the scenarios we provide.
Join our full panel of experts for the final marketing session of Etix Live! We’ll open the floor to address any lingering questions, challenges, or concepts from our sessions and workshops. Don’t miss your last chance to engage in dynamic discussions, clarify key takeaways, and get tailored advice from our Rockhouse team. Whether you need a recap of specific strategies, solutions to specific concepts, or just want to exchange ideas with your peers, this session will ensure you leave San Diego ready to take on your marketing with renewed inspiration and energy! *Partners invited!
Location: Mission Bay Gallery
Q and A time! We’ve learned a lot over the past couple of days. Meet with our team of ticketing and marketing experts one-on-one to dive into all things box office or digital marketing. Signup information coming soon!
Day 3: Thursday, February 13
Location: Mission Bay Gallery
Q and A time! We’ve learned a lot over the past couple of days. Meet with our team of ticketing and marketing experts one-on-one to dive into all things box office or digital marketing. Signup information coming soon!
An Event Series allows you to tie multiple performances together into one link. This class covers all details associated with Event Series including setup, the online patron experience, and reviewing reports.
A Timed Entry Group allows you to tie multiple time slots together into one link presenting all time slot options in a calendar format making museum, tour, and railroad purchases a breeze! This class covers all details associated with Timed Entry including setup, the online patron experience, and reviewing reports.
Say hello to Octave, a new integrated point-of-sale solution from Etix. Take an inside look as Chief Product Officer Chris Battaglino demonstrates how you can gain a more informed, 360-degree view of your fans and streamlined sales operations with Octave’s vendor and buyer app user interfaces.
Getting Ready for the Big Day?! During this class, we’ll cover batch printing, printing will call, package printing, setting up your access control, scanning, and notable validation reports.
Fraud and Chargebacks are an unfortunate part of most industries. During this class, we’ll share what tools we have to protect your true patrons and your business.
Get an inside look into Seat Relay, a secondary platform where Etix ticket holders can securely resell or transfer tickets.
Join Chief Product Officer Chris Battaglino for an in-depth discussion about new products, innovations and exciting developments coming in 2025 and beyond.
QUESTIONS?
Contact the Etix Training Team with any questions regarding Etix Live 2025.
