Modern marketing relies heavily on data to create, run, and analyze successful campaigns and drive conversions. With so much data coming from so many sources, it can be overwhelming and difficult to understand. Rockhouse Partners, our in-house digital marketing agency, has helped their marketing clients close the gaps and connect the dots between data by creating custom reporting dashboards.
How does it work?
Rockhouse leverages Google Data Studio by aggregating data from Etix, MailChimp, Facebook Ads, Google Ads, and AdRoll. By bringing together metrics from these separate marketing platforms into one place, users can see how all of these programs work together to drive conversions. The data is refreshed every morning so your information is up-to-date.
Which dashboards do clients use most often?
Facebook Ads Metrics
Comparison between Facebook Ad campaigns, including conversion revenue and return on ad spend.
Audience Insights
Customer snapshots including demographics, geographic location, and dollar spend.
Campaign Performance Metrics
Effectiveness of campaigns, including Facebook Ads, Google Ads, and MailChimp email campaigns.
Conversion Data
Conversion insights including day and time, geographic location, and more (using cross-domain tracking).
Website Performance
Website traffic by sessions and revenue.
