Client Success Story: Toppling Goliath Event Lottery Increases Customer Happiness
by Wendy Beasley | February 28, 2020
Marketing, Case Studies
Founded in 2009 in Decorah, Iowa, Toppling Goliath Brewing (TGB) hosts a taproom, restaurant, and 100-barrel system brewery. Their seasonal beers are highly anticipated and in great demand, so TGB hosts three bottle release events per year. These release events are attended by 4,500 people over nine sessions in a single weekend, and tickets typically sell out within 10 minutes. A recent event saw over 15,000 fans attempt to purchase, resulting in overwhelmed employees and a significant number of fan complaints.