Etix Live 2026
February 10-12, 2026 | Nashville, TN
YOU'RE INVITED TO ETIX LIVE IN NASHVILLE!
WHERE?
Kimpton Aertson Hotel
2021 Broadway
Nashville, TN 37203
WHEN?
February 10, 2026
through February 12, 2026
HOW MUCH?
$49.99 refundable registration fee.*
You’re responsible for your travel
and hotel stay.
*This registration fee acts as a deposit to secure your spot at Etix Live, and will be refunded to conference attendees by February 20, 2026. Refunds can also be issued for registration cancellations by January 23, 2026. Registrations for those who do not attend or have not canceled by the deadline will not be refunded.
WHAT IS ETIX LIVE?
Etix Live empowers Box Office Managers, Marketers, Financial Managers, and Venue Managers with actionable steps to stay competitive and current in an ever-changing entertainment industry.
You don’t have to be team Box Office to benefit from Etix Live! We bring marketing gurus and financial whizzes and so should you.
WHAT TO EXPECT?
- During Etix Live, you’ll experience 2 ½ days of value-packed classes taught by our system and marketing experts. Our courses are crafted with attendee feedback and our knowledge of the industry and software.
- If that wasn’t enough, what really makes Etix Live a strong event is the opportunity to connect with our industry professionals during breaks and evening networking activities.
- Engage your venue-specific questions with an Etix instructor during Learning Lab.
- Attend box office classes focusing on venue setup, performance creation, reporting, and day-of-show tasks. Also, learn about new features and improvements.
- Join marketing sessions focused on shifts in Google and Meta’s AI ad stacks, updated strategies to make the most of your campaigns, new Event Discovery partnerships, Etix marketing tools, GA4 Analytics, and fresh tactics for the event sales cycle.
- Follow along with class content using our downloadable reference guides.
HOTEL INFORMATION
- There are a limited number of rooms secured for a discounted rate of $239 at Kimpton Aertson Hotel.
- Rooms must be reserved by Monday, January 5, 2026.
- Rooms are available for check-in starting February 9, and check-out on February 12.
- The group rate is also available three days before and after the Etix Live event dates, based on availability.
- A one-night room and tax deposit are required to guarantee your reservation.
or
Call the Reservations Phone Team at
1 (877) 424-2449
FLIGHT INFORMATION
Secure your discounted flight rate with anyone flying to Etix Live: 2026.
DELTA: Enter code NM4UW in the field labeled “Meeting Code” to receive a discount. If using the link below, this code may already be applied. Reservations may also be made by calling Delta at 1(800) 328-1111, Monday through Friday from 7:00 AM-7:30 PM CT and referencing meeting code NM4UW.
TRANSPORTATION OPTIONS
To and from the hotel: Orlando International Airport supports ride-share providers, as well as standard taxi services and shuttles.
Ride Share: Terminal pick-up locations for ride-share service providers are as follows:
- Terminal A (Level 2) and on Level 3 between 9:00 pm and
2:00 am - Terminal B (Level 2) and on Level 3 between 9:00 pm and
2:00 am - Terminal C (Level 6)
Click Here for additional transportation options.
ADDITIONAL RESOURCES
For information about resorts, parks, etc. download the My Disney Experience App from Google Play or the Apple Store. Register for an account to add tickets, room keys, order food, and more!
ETIX LIVE 2026 SESSION SCHEDULE
Day 1: Tuesday, February 10
Location: Patterson Gallery
Location: Patterson Ballroom A
Welcome to Etix Live 2026!
Lay the groundwork for marketing success with Etix. We’ll show you how to set up key tools, from integrating your Google Analytics property to building performances to optimize event discovery, so you can track results, reach the right audience, and sell more tickets with confidence.
Location: Patterson Ballroom B & C
You can create your Etix performances from scratch or copy from a template performance. We’ll share the information that copies from Event A to Event B and then get started. Let’s build together!
Location: Adams
Let’s begin by reviewing the capabilities of Full Season and Mixed Fixed packages. Once we’re familiar with both package types, we’ll move forward with building them together.
Location: Patterson Ballroom A
Discover new ways to make your events more profitable with our data-focused features to increase sales, boost brand awareness and grow your customer database. Learn how to implement system social media features, execute ways to track sales and more.
Location: Patterson Ballroom B & C
Now that your Performance Details are set, let’s add your price codes, their price points, and schedule where they’re available. We’ll finish what we started.
Location: Adams
Let’s begin by reviewing the capabilities of Flex and Flex with Groups packages.
Once we’re familiar with both package types, we’ll move forward with building them together.
Location: Patterson Ballroom A
Are you utilizing the various email tools that Etix has available within the system? Take a step in the right direction, and leave feeling confident you’re using all of Etix’s system email capabilities!
Location: Patterson Ballroom B & C
In this class, we’ll cover creating your user accounts and granting profile-based permissions. Granting the correct permissions for each profile will enable users to perform role-specific functions within the system. Ready, Set, Role Call.
Location: Adams
Donations can be collected separately of ticket purchases online or in the box office. Patrons can donate to a campaign, opt into a recurring donation, or round up their total in the ticket purchase process. During this class, we’ll introduce you to the donation capabilies and show you how to create donations. Then we’ll look at reports that include donation transactions.
Location: Henley Restaurant
Location: Patterson Ballroom A
Fans are everywhere, and your events should be too! Join our Digital Marketing Director, Courtney Barwick, and Chief Product Officer, Chris Battaglino as they explore new ways to connect with audiences through the Etix Event Discovery Network, Google Events Integration, Seat Relay, and more. Learn how Etix’s ecosystem helps you connect with fans, and maximize exposure, all while maintaining seller trustworthiness and buyer security.
Location: Patterson Ballroom B & C
The rumors are true; we do have two different seating chart user experiences: Legacy and SeatSuite. During Part 1, we’ll introduce you to them both. Then we’ll show you how to assign a seating chart to a performance and hold, open, and kill seats using both Legacy and SeatSuite tools.
Location: Adams
Learn how to create payment plans, enable auto pay, and reserve orders both online and in venue pos. Additionally, we’ll review these orders in account manager and discover how to apply partial and full payments.
Location: Patterson Ballroom B & C
During Part 2, we’ll show you how to update price levels, add seat & section notes, and more using both Legacy & SeatSuite tools. Then we’ll review several seat status reports.
Location: Adams
During Part 2, we’ll edit reserved orders with or without a payment plan, work through the renewal process and then wrap up with reporting for reserved orders and payment plans.
Location: Patterson Ballroom A
Discuss key ticketing and event topics with your peers and exchange ideas on best practices in this free-form series of table sessions.
Location: Patterson Ballroom B&C
Fraudsters never stop trying, but knowledge is your best defense. Learn how to recognize common fraud types, from triangulation fraud to card testing, and see how Etix tools like Smart Ticket Limits and Delayed Delivery protect your sales. We’ll also share easy best practices to help your team stay proactive and confident against future threats.
Location: Adams
Say hello to Seat Relay, a secure secondary platform where Etix ticket holders can confidently and reliably resell or transfer tickets.
Location: Woodlea
Mix and mingle as you enjoy tasty beverages and talk shop with your peers.
Day 2: Wednesday, February 11
Location: Patterson Ballroom B & C
Chargebacks can be confusing, but understanding your data is the key to control. We’ll unpack what chargebacks really are, explore how Etix reporting brings visibility to disputes, and share easy ways to identify unusual patterns before they become costly. You’ll leave ready to use your data to reduce risk and make smarter business decisions.
Location: Adams
Discover Account Manager, the Etix customer portal that allows patrons to manage their tickets, memberships, and donations directly from their online account. Each patron can log into their account to make payments, request exchanges, and send tickets to their friends.
Location: Patterson Ballroom B & C
Did you know there are several tools that allow you to generate or edit performances in bulk? You can also manage your inventory across performances of your choice. Swish and Flick!
Location: Adams
During Part 1, we’ll show you the patron’s experience from membership purchase, to receiving their digital membership card, to redeeming member tickets online or in the box office. Then we’ll cover how you would search for a subscriber, read their unique subscription details page, and the different renewal options. If time allows, we’ll start to create a membership together!
Location: Porter Boardroom
Continue the conversation with our session presenters in an open Q&A setting. Bring your lingering questions, real-world scenarios, or unique challenges for a deeper discussion around fraud prevention, chargebacks, and data protection.
Location: Patterson Ballroom A
Learn how to develop a Meta marketing strategy tailored to your organization’s goals. We’ll walk you through creating high-impact campaigns using Meta’s latest audience targeting and optimization strategies. You’ll gain a deeper understanding of how Meta’s tools can amplify your marketing efforts, drive ticket sales, and reach new audiences. Whether you’re looking to refine your approach or start from scratch, this masterclass will provide you with the insights needed to get the most out of Meta.
Location: Patterson Ballroom B & C
Selling a ticket is one thing. After the sale is made and the tickets in possession of the patron, there are several things that could go awry. During this class, you’ll be resourced to locate patron orders and perform any action on the order to set things right!
Location: Adams
During Part 2, we’ll finish creating our membership. We’ll show you how to upload external data like student ids or players codes if you’re not selling a true membership, but are using this feature to allow certain patrons to redeem discounted or free tickets with an id specific to them. We’ll create member ticket limits which protect the member ticket by the member id. Then we’ll wrap up with creating a Membership Upsell and viewing Membership Reports.
Location: Henley Restaurant
Location: Patterson Ballroom A
“Why aren’t tickets selling?” How many times have we all heard this question from management, promoters, board members, or other stakeholders? In this session, we’ll delve into real-world case studies to help you diagnose the most common marketing reasons for slow sales. We will explore key concepts like the conversion funnel and web traffic sources to uncover why fans may not be responding to your marketing efforts. Learn to interpret data from Etix reporting, Google Analytics, and Meta to gain actionable insights, address problems proactively, and answer those tough questions with confidence!
Location: Patterson Ballroom B & C
Getting comfortable with managing orders? We’ll dive into the remaining order management tools you should have in your belt: Refunds, Reclasses, and Exchanges. Then we’ll discover how these actions display on reports.
Location: Adams
Say hello to Octave, a new integrated point-of-sale solution from Etix. Take an inside look as Chief Product Officer Chris Battaglino demonstrates how you can gain a more informed, 360-degree view of your fans and streamlined sales operations with Octave’s vendor and buyer app user interfaces.
Location: Patterson Ballroom A
We’ll dive into tools beyond Facebook and Instagram, including email marketing, SMS campaigns, Google Ads, paid search, and TikTok. You’ll learn how to leverage these tools to expand your event’s reach, engage new audiences, and drive ticket sales. From crafting compelling email content to optimizing search ads and creating viral TikTok moments, this workshop will give you the skills to diversify your event marketing strategy and achieve even greater results.
Location: Patterson Ballroom B & C
Learn which reports help track ticket sales from on sale to the day of show, and how to settle with artist management.
Location: Adams
Discover the difference between performance passwords, password-protected price codes, discount codes, offer codes, passcodes, buy X get Y, price code dependency, and campaigns to find which options work best for your organization.
Location: Porter Boardroom
Get up close with our newest equipment in this interactive product expo and connect with Chris Battaglino, our Chief Product Officer, to get your product questions answered.
Location: Patterson Ballroom A
Share your knowledge and experience! Join round table discussions on all things ticketing and marketing, as well as Etix products and features.
Location: Patterson Ballroom B & C
This class will cover a selection of Accounting and Seller Balancing Reports from the Organization to Performance Levels. We’ll review some of the most commonly used reports such as the Ticket Sales Report and Box Office Report as well as how to use these reports to complement each other.
Location: Adams
Tag, you’re it! Now that you’re more familiar with Special Offers, it’s your turn to practice creating them based on the scenarios we provide.
Day 3: Thursday, February 12
Location: Patterson Ballroom B & C
Did you know you can create and customize your own Mobile, Print at Home, & Membership Layout Design Sets? During this class, we’ll show you how. It’s time to Upgrade Ya!
Location: Adams
This class covers all details associated with Event Series & Timed Entry, including setup, the online patron experience and reviewing reports.
Location: Patterson Ballroom A
Art ain’t dead, y’all. In this new era of AI-driven content and ever-evolving marketing strategies, a fundamental element remains critical to your organization’s communication success: a strong, confident brand identity. As ad platforms increasingly reward quality creative, you’ll learn how to develop engaging content at scale with simple checklist of versatile art assets to help define your brand’s unique fingerprint – even if you’re not a designer or artist. Discover practical approaches to producing the strong visuals that drive audience reach and targeting in 2026 and beyond.
Location: Patterson Ballroom B & C
During this class, learn how to customize your organization, venue, and performance sales links. Then we’ll work through various settings that pertain to your buying links.
Location: Adams
Getting Ready for the Big Day?! During this class, we’ll cover batch printing, printing will call, package printing, setting up your access control, scanning, and notable validation reports.
Location: Patterson Gallery
Location: Patterson Ballroom A
Join Chief Product Officer Chris Battaglino for an in-depth discussion about new products, innovations and exciting developments coming in 2026 and beyond.
QUESTIONS?
Contact the Etix Training Team with any questions regarding Etix Live 2026.
