Every year, the North Carolina Museum of Art (NCMA) hosts “Art in Bloom,” a spectacular exhibition of spring blooms in March that draws thousands of visitors. Art In Bloom celebrates the fusion of the season’s flower awakening and art.
Etix gets the opportunity to participate in this special event by not only sponsoring a floral piece of art but also being the exclusive ticketing provider for NCMA.
With over 15,000 visitors filtering in and out throughout the three-day exhibit, NCMA used our timed entry tool to organize timed visits, manage visitor flow, and reduce wait times for guests.
Visitors are able to purchase timed tickets using the interactive calendar, choosing a date, and then a time to attend. The tickets allow patrons to gain entrance into the museum only at that chosen time to ensure crowd control and minimize the overflow of visitors. Tickets are scanned at the gate and attendees can then enjoy the rich floral fragrance of the organic handcrafted pieces of art within the special gallery.
NCMA members also receive special member-exclusive perks they can redeem through the Etix platform. Using their unique member codes, members get an exclusive first look at blooms and other events that happen throughout the exhibition.