Buy One, Get One (BOGO) offers are ubiquitous these days, and nearly everyone has taken advantage of them because of the “good deal.” But have you tried the same strategy for your event? Numerous research studies on consumer behavior have shown that BOGO works better than a straightforward discount. For instance, a BOGO 50% off deal is equivalent to offering a 25% discount off the whole purchase. Yet more people are likely to take the BOGO deal. It’s all about perception versus reality of the purchase.
BOGO is a great way to appeal to consumers and bring more of them to your event. Add it to your marketing strategy and even adapt your deal to your ticket buyer base.
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How to use BOGO
We know how effective this strategy can be, even beyond a “buy one get one.”. That’s why Etix’s Buy X, Get Y feature allows you to customize your offer* to fit your event’s unique experience. Here are some tailored offers you could try:
You’re hosting an outdoor event and one of the pain points is parking.
Offer a “buy one ticket, get a free parking pass” deal to incentivize hesitant ticket buyers to purchase early and secure a VIP parking space.
You hit a slow sales period for an event.
Most orders usually consist of 2-3 tickets. Take advantage of this by offering a BOGO 50% off or 2-for-1 deal for a short period of time. This will create a sense of urgency for customers to go ahead and purchase tickets while a good deal lasts.
BOGO is also a great way to incentivize folks to come to off-programming event–like dj nights, dance parties, or workshops–in your event space.
You want to reward your long-time fans.
BOGO is an easy way to reward your most loyal customers for coming back time and time again. Pinpoint these loyal ticket purchasers with Etix Community and give them an exclusive offer with the next event. The offer can look like this:
- Buy a ticket, get a drink/food voucher
- Buy a ticket, get a free album download or merch
- Buy a ticket, bring your child for free
You want to upsell additional events.
Perhaps you have a show that isn’t selling as well as you’d hoped? Try a BOGO deal that includes “buy tickets for show A, get 50% off a ticket to show B,” keeping in mind both performances should appeal to your purchasers.
You want to maximize your sales through targeted campaigns.
Pair Buy X, Get Y with Etix Community by creating custom audiences and tailoring deals to increase ticket sales in the presale stage. By creating an audience that has similar purchasing habits, you can target this group and offer an exclusive deal to increase your VIP & ticket bundles.
Set one up now!
Etix’s Buy X, Get Y makes it easy to set up your deal and also track sales. This is offered for all general admissions rewards currently.
