Rockhouse Partners Amps Up Ticket Sales for Country Summer Music Festival
Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
How McMenamins Implements a Data-Driven Pre-Show Marketing Strategy with Etix
Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
Reaching your Whole Audience: Integrating Accessibility into your Website
Last month we covered the ways in which you can make your venues and performances more accessible to guests who have special needs, including sight and hearing limitations, mobility issues, and more. This month our focus is on making your website more inclusive. The World Wide Web Consortium (commonly known as W3) created an extensive […]
5 Email Tips for Higher Open Rates
Email marketing can be an effective way to spread the word about an upcoming event and drive ticket sales. And what are the keys to a successful email campaign? We’ve compiled our tried-and-true tips for interacting with your subscribers effectively. #1 Include Compelling Content This should begin with your subject line and preview text and […]
Client Success Story: Brewgaloo Crafts the Perfect Balance of Ticketing and Analytics
Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
Fair Season Survival: Five Things You Need to Know
By Guest Blogger: Paul Laughter. Fair season has wrapped up here at Etix and now, as the holiday season approaches, I’m reminded of the International Association of Fairs and Expos (IAFE) convention in Las Vegas. Each year after Thanksgiving, fairs, festivals, expos, vendors, entertainers, service providers and more gather in the Paris and Bally’s hotels for IAFE. 2014 will be my ninth year of attending the annual convention, and some still call me a newbie! I’ve learned so much from attending over the years, and I’ve witnessed an incredible community spirit amongst the attendees who so willingly share ideas and help each other succeed. This year, IAFE Chair Debbie Dreyfus-Schronk led the initiative Seeding Change, which Etix is extremely proud to sponsor. Members of IAFE were encouraged to share, via short video clips, how they’re seeding change in their communities…
Winner Winner Chicken Dinner: Implementing a Contest in your Marketing Strategy
Contests are an excellent way to increase buzz around a concert or event. They encourage engagement and can even expand your core audience by reaching new followers. A “side effect” of a good contest can be increased ticket sales, which is why it’s important to think about contesting as a part of your marketing plan. […]
Accessible to Everyone – What You Need to Know About the ADA and Live Events
Whether you’re new to live events or a veteran, we know you want to create an enjoyable, memorable experience that is accessible for all of your fans. It’s crucial to ensure you’re up to speed on the latest compliance requirements and regulations. Americans with Disabilities (ADA) Title III was enacted on March 15, 2011, to […]
Seven Useful Tips for Designing a Great Venue Website
Creating a website for your venue, or thinking of a revamp for your existing site? It’s important to consider some key design and usability factors before that first line of code goes into place, to ensure you maximize conversions and minimize user frustration. We sat down with members of our in-house website team to get […]
Client Success Story: Miller Theater’s Grand Reopening, Powered by Etix
Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
