How McMenamins Implements a Data-Driven Pre-Show Marketing Strategy with Etix
Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
Client Success Story: Brewgaloo Crafts the Perfect Balance of Ticketing and Analytics
Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
Fair Season Survival: Five Things You Need to Know
By Guest Blogger: Paul Laughter. Fair season has wrapped up here at Etix and now, as the holiday season approaches, I’m reminded of the International Association of Fairs and Expos (IAFE) convention in Las Vegas. Each year after Thanksgiving, fairs, festivals, expos, vendors, entertainers, service providers and more gather in the Paris and Bally’s hotels for IAFE. 2014 will be my ninth year of attending the annual convention, and some still call me a newbie! I’ve learned so much from attending over the years, and I’ve witnessed an incredible community spirit amongst the attendees who so willingly share ideas and help each other succeed. This year, IAFE Chair Debbie Dreyfus-Schronk led the initiative Seeding Change, which Etix is extremely proud to sponsor. Members of IAFE were encouraged to share, via short video clips, how they’re seeding change in their communities…
Timed Entry Tool in Bloom
Every year, the North Carolina Museum of Art (NCMA) hosts “Art in Bloom,” a spectacular exhibition of spring blooms in March that draws thousands of visitors. Art In Bloom celebrates the fusion of the season’s flower awakening and art. Etix gets the opportunity to participate in this special event by not only sponsoring a floral […]
Top 10 Product Updates & Features of 2017
With almost 500 platform updates in the past year, the Etix team has spent 2017 optimizing our ticketing platform and creating innovative features to help our venue partners sell more tickets. From new marketing features, simpler box office tools to products that combat ticket fraud, 2017 has been a technology-driven year. Before we say hello to 2018, let’s take a trip down memory lane and remember […]
Product Spotlight: Fighting Ticket Fraud 101
With more and more customers opting to purchase tickets online instead of at the box office, fraud has become a bigger hot button topic in the entertainment industry. Online sales in general have been more at risk since the Chip Shift Liability that went into place early last year. Digital ticketing makes it harder to […]
Product Spotlight: Price Code Delivery Method Restriction
Sometimes the best features are hidden in plain sight, like Price Code Delivery Method Restriction. We know, it’s a mouthful. This is a handy tool in the Etix system that gives you the power to choose how specific ticket buyers receive their tickets. You can choose to restrict a specific delivery method to one […]
Our Top 5 New Features & Reports of 2016
The Etix team has made quite a few updates to our ticketing platform in the last year. We’re rounding up some of the biggest updates and new features we’ve introduced in 2016. Check them out! 1. Bulk Data Review The Bulk Data Review feature allows you to check important data from multiple performances with slightly […]
The Anatomy of Etix Online Analytics
In 2015, our team introduced a brand new reporting dashboard to its Etix Analytics suite called Online Analytics. The new dashboard aggregates data from Google Analytics to show clients’ traffic, conversion rates and revenue for referral and marketing channels. We know just how important this cross-domain data is for our clients, which is why we’re […]
Product Spotlight: Timed Entry
Earlier this year, Etix launched a state-of-the-art checkout experience and access control that meets the unique needs of tours, museums, and even ferry boats. We’re talking about high profile organizations such as Paramount Pictures Studio Tour in Hollywood, United States Holocaust Memorial Museum in Washington DC, Pro Football Hall of Fame in Canton, and Shepler’s […]
