3 Ways to Successfully Use Instagram in your Marketing Strategy
Developing a conversation with your patrons on social media is an important part of any marketing strategy. Connecting with fans should definitely be a priority when posting content on Instagram. You can do this in virtually a million different ways, using your venue’s voice and original content. Here are our tried and true Instagram Marketing Tips. […]
4 Ways to Automate your Live Event Emails
Much like producing an event, email marketing takes a lot of effort. You want to catch the right customers at the right time. Except you can’t exactly sit and wait for someone to be interested in buying tickets and then immediately send an email. Email automation is your answer to sending pre-event, reminder, or […]
AdWords and Live Events Part 2: Interest Data, Audience Targeting
Live events marketing generates a purchase funnel that can differ from other industries. Many ticket purchases happen during the beginning of an onsale period, followed by a lull, then a heavy push during the days up until the event. Due to this unique pattern, it’s important that you are targeting the right users at the […]
Client Success Story: Majestic Theatre Unlocks the Power of Fan Data
Since 2013, VIRginia International Raceway has worked with our digital marketing team at Rockhouse Partners to combine their two websites into one with a focus on optimizing the site for all devices. They also worked with our team to plan and implement various digital marketing campaigns to increase revenue and brand awareness. Continue reading to see how, by working with our team, VIRginia International Raceway grew their ticket revenue both through the new website and through new email marketing campaigns.
What Google’s New AdWords Policy Means for Venues & Secondary Ticketers
Do a quick Google search of your event or venue. What’s the first result? If it’s not your official website or ticket link, you might be impacted by ticketing reseller ads. A while ago, we wrote about how some secondary ticketing companies have been purchasing ads in Google AdWords that infringe on your ability to […]
Success Story: Beericana and Facebook Ads
Creating a successful Facebook Ads campaign can be an art form in itself. The right audience, timing and message takes precision to nail down, especially when it comes to using online ads as a way to boost ticket sales. The 919 Beer team, a craft beer promotions company based in North Carolina, approached Rockhouse Partners […]
Adwords & Live Events: Starting your First Remarketing Campaign
Live events marketing generates a purchase funnel that can differ from other industries. Many ticket purchases happen during the beginning of an onsale period, followed by a lull, then a heavy push during the days up until the event. Due to this unique pattern, it’s important that you are targeting the right users at the […]
Three Tips to Customize Micro-Moments with your Event Attendees
It’s no surprise that the buying and browsing behavior of consumers daily has tremendously shifted towards mobile. A study conducted by Google found that 82% of smartphone users are influenced by their mobile device during the purchase process while shopping. Read on to learn three great tips to help customize your customer’s journey in […]
Onsite Data Collection: Text-to-Win Contesting at Your Event
Collecting ticket buyer data should go beyond asking for an email address during the ticket purchase process. In fact, relying on this method alone neglects TWO THIRDS of your actual audience, since the average ticket order contains 2.7 tickets. Your digital marketing efforts combined should get you closer to reaching every person in your target […]
Keeping Events Fresh: 4 New Social Media Trends To Try
Keeping social followers and paid audiences interested and engaged in the content you produce can be difficult. Here are four new social trends to keep followers connected with your venue and events in a way that’s more meaningful to your venue and patrons.[divider line_type=”Full Width Line” custom_height=”20″]Snapchat GeofiltersSnapchat is now lapsing Twitter in terms of […]
